Housewares Business-to-business magazine for housewares retailers and their suppliers
Housewares supplier Brabantia has revealed the winner of its 2013 ‘Pimp Our Print’ (POP) design competition.
This year’s POP competition invited contestants to submit designs suitable for Brabantia’s kitchen canister range. The design contest attracted 2,800 entries from both established and aspiring designers.
The level of entries was nearly three times up on the previous year. Brabantia’s communications manager Anne Slaats commented: “We are delighted with the quality of entries this year. The design that really stood out and impressed us was the handcrafted ‘Feathers’ design by Netherlands-based Pauline Bogaards.We are really looking forward to putting her design into production early next year.”
But recognition doesn’t end there for Pauline. The competition was intended to find a replacement for Brabantia’s ‘Patrice’ flower design. And Brabantia are so delighted with the ‘Feathers’ design that they have decided to name it ‘Pauline’ after its creator.
The design will appear on Brabantia’s canisters and potentially other products. Pauline will also receive a three day all-inclusive trip to Salone Internazionale del Mobile 2014 in Milan.
Pauline Bogaards said: “I was inspired by this year’s black and white trend and my idea was to make a monochrome print, but I needed an inspiration for a design. While I was traveling on a train journey I saw a girl with a nice feather on her necklace. And from that one moment of inspiration came the winning design!”
Pauline’s design will be in the stores from April 2014.
