Brabantia is running its first television advertising campaign this spring.
The 20-second commercial, which represents a £1.25m investment, is designed to raise awareness of the Brabantia brand and to promote the company’s WallFix clothes dryer.
The campaign will run during April and May on a number of channels including Sky, ITV2, ITV3, E4, More4 and Film 4.
Brabantia UK sales director David Slater commented: “Television advertising is a significant step for us and our retailers, and will help take Brabantia to a new level of brand awareness here in the UK and across Europe, where the commercial is also being shown.”
The ad shows the WallFix from a number of angles to highlight its space-saving design and to show how easy it is to fold away. The dryer can be fitted inside the home in a utility/laundry room or garage, or outside, fixed to a wall.