Brabantia celebrates the ‘Secret Life of Laundry’

Housewares supplier Brabantia is celebrating the arrival of the warmer weather and the laundry season by sharing some of its latest consumer insights.

Brabantia celebrates the 'Secret Life of Laundry'

More than 1,600 consumers across UK, Holland, France and Belgium took part in ‘The Secret Life of Laundry’ survey. Brabantia communications manager Anne Slaats said: “Working with and hearing from our consumers is always important to us. With the arrival of the warmer weather, what better time to delve into international laundry care habits, ironing out the facts and figures and sharing our new ‘Love the Season’ consumer insights Infographic’.

Findings include the news that 90% of respondents surveyed across all four countries agreed that laundry was their most important household task – and three-quarters of laundry is washed, dried and folded by the lady of the house.

When it comes to ironing, Brabantia’s research showed that Brits love freshly ironed bed linen, while French ladies prefer to iron their skirts, the Dutch insist on crisp shirts and the Belgians are proud of their pressed pants.

The UK spend the most time drying their laundry, said Brabantia, but the least time ironing out of all four countries, while a typical family can save £139 on tumble drying costs by drying laundry in outdoors, it claimed.

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