Boxing Day shoppers set sales record for Currys PC World

Boxing Day shoppers set a new record at Currys PC World yesterday (Monday,.December 26), with savvy bargain hunters using mobile devices to take advantage of online deals.

The electricals specialist saw a 5% increase in visitors to its website yesterday morning (December 26) between 9-10am, and a 7% increase from customers shopping on mobile devices, compared with Boxing Day 2015.

More than 264,000 shoppers visited the site between 9-10am, with the average order value up 5% against last year.

Christmas Eve also proved popular time for shoppers, with the retailer taking 0.69 orders per second between 10-11am – up 17% on the same hour year-on-year.

Currys PC World also saw shopping on Christmas Day peak online between 9-10pm, with over 148,000 visitors clicking on the site post-Christmas dinner.

As well as picking up deals on TVs, washing machines, and headphones, housewares products such as toasters and kettles were big hits.

Categories which saw the most growth include action camcorders (up 155% year-on-year), on-ear headphones (up 88% year-on-year), cordless vacuums (up 87% year-on-year) and gaming peripherals (up 56% year-on-year).

The top products reserved on Boxing Day to be collected in store included a Russell Hobbs Windsor 22832 4-slice toaster in black, Russell Hobbs Windsor 22822 jug kettle in black, Russell Hobbs Windsor 22830 4-slice toaster in cream and a Kenwood K25MMS14 solo microwave in silver

Currys PC World predicts its Christmas top sellers will include a KitchenAid Artisan 5KSM150PSBCL stand mixer, Ninja Nutri Ninja BL480 blender and a Nespresso Prodigio coffee machine.

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