Housewares Business-to-business magazine for housewares retailers and their suppliers
A rotating cake tray and an easy-clean sieve are just two of the new kitchenware inventions to have been entered for a national competition being judged by chef Heston Blumenthal.
The Finish Diamond Standard Innovation Challenge, launched in April, invited consumers to come up with ideas for products to make life easier in the kitchen.
Hundreds of new inventions were submitted, and now the 10 chosen finalists have presented them in a Dragons’ Den style pitch to head judge Blumenthal and three others on the panel.
Along with the rotating cake tray and sieve, the ideas included baking beans in a bag, a holder to secure meat rolls in place whilst cooking, an easy-to-use cooking calculator and a product to grease bakeware more efficiently.
The 10 products caught the eye of the judges because of their ability to help achieve “perfection” in the kitchen.
The finalists ranged in age from 30 to 65 and travelled to London from Derbyshire, Sunderland, Shropshire, Kent, Solihull, Essex, Nottingham and Hull to present their inventions in the judge-off.
The overall winner of the competition, who will be announced in October, will receive a £10,000 cash prize and see their idea produced by Lakeland and sold in its stores nationwide. They will also receive royalties on future sales.
