Housewares brand Le Creuset opened a store at Bluewater shopping centre in Kent last month.
Situated next to Jolie Papier’s UK debut store, the 1,712sq ft Le Creuset outlet is on the Upper Rose Gallery of the centre, and will be celebrating the festive season with a complimentary glass of homemade mulled wine and mince pies for shoppers on Christmas Eve.
In recent months, the mall – which bills itself as Europe’s leading retail and leisure destination – has attracted a raft of brands including the first Steamer Trading Cookshop in a non-high street location: the 3,900sq ft outlet opened in mid-October. International names include American Eagle, Jolie Papier, Five Guys, Victoria’s Secret, Pink and adidas’ Homecourt statement store (which is one of only two in the world).
Commenting on the latest additions to Bluewater’s line-up, Russell Loveland -portfolio director at commercial property company Land Securities which manages the shopping centre – said: “Each adds something different to Bluewater and reaffirms its position as a must-have destination for brands seeking a significant presence in the UK.”