Amazon.co.uk had its busiest day ever on Black Friday (November 28). With hundreds of products available at a discount, the online retailer sold more than 5.5 million items at a rate of 64 items per second, with transactions peaking at 8.29am.

Black Friday: Amazon.co.uk’s busiest day ever

Amazon.co.uk had its busiest day ever on Black Friday (November 28). With hundreds of products available at a discount, the online retailer sold more than 5.5 million items at a rate of 64 items per second, with transactions peaking at 8.29am.

Black Friday: Amazon.co.uk's busiest day ever

In 2013, Amazon.co.uk sold more than 4 million items on Black Friday. At the time, this was a record day – but was beaten just three days later on Cyber Monday 2013 (December 2), when more than 4.1 million items were ordered at a rate of around 47 items per second.

Since Black Friday Deals Week began at 8am on Monday November 24, best-selling offers on Amazon.co.uk have included the Dolce Gusto Mini Me Coffee Capsule Machine, as well as diamond jewellery and men’s watches. More than 3,000 deals were available throughout Black Friday Deals Week.

“Ever since we introduced Black Friday to the UK in 2010, sales have increased year-on-year but this year really has surpassed all of our expectations,” commented Xavier Garambois, vice president of EU retail at Amazon. “The public’s appetite for Black Friday has been bigger than ever, kicking off the Christmas shopping period in earnest and establishing Black Friday as a fixture on the UK Christmas shopping calendar.”

Black Friday Deals Week leads into Cyber Monday (December 1). With hundreds of ‘Lightning Deals’ – a limited amount of a product sold at a discount, for a limited period of time – Amazon.co.uk will be releasing new offers every ten minutes on Cyber Monday.

Amazon.co.uk now offers over 100 million items across categories including home and garden.

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