“Let’s Do Lunch Box”, a hardback book developed together with publisher Dorling Kindersley, features 82 recipes in full colour. The book is designed to inspire consumers to make tasty meals, be they lunch, breakfast, or snacks, to take with them in their Black + Blum product of choice.
Nick Cornwell, managing director commented: “We hope our retail partners will list the book and feature it alongside our lunch boxes. Giving consumers inspiration through the pages of the book will make them more likely to buy a lunch box and the book too. This is something that will be particularly relevant once we exit lockdown and start the return to work. It is a book that really underlines our credentials in the food and drinks on-the-go sector, by showing people how to get the most out of our well-designed products”.
As part of the company’s sustainability commitment, 5% of the sales revenue from every book sold will be donated to Black + Blum’s new charity partner City Harvest London. This is a charity that collects surplus food and gets it safely to the most vulnerable in society, thereby avoiding food waste.
Dan Black, founder, and lead designer added: “We are thrilled that we are going to be a small part of the great work being done by City Harvest London. It seems appropriate that we should help a charity local to our London base, where there is such an overwhelming need for this kind of support”.
“Let’s Do Lunch Box” has a recommended retail price of £12.95 and is in stock now.