A new brand logo has been introduced, which aims to ‘underpin Black + Blum’s design roots in London’. This fresh logo will be featured on all of its products, bringing a consistency across its range of award-winning hydration and lunch box items.
The company will be reinforcing this branding consistency by dropping its various sub-brand names such as Box Appetit and Eau Good in favour of black + blum. Updated packaging featuring the new branding will be phased in during the first quarter of 2019, together with new point-of-sale tools.
2019 will also be a big year for new product launches, with the focus entirely on the food and drink on-the-go category. Black + Blum managing director Nick Cornwell said: “Besides undertaking the rebranding, we are launching new products within our charcoal filtration, carafes and drinkware categories for the Spring. Then in the Autumn we have three major new ranges coming to market – all unique products that are destined to make a big impact.
He explained: “Apart from our Loop candelabra range, which will be available for a further nine months, we have now exited all our other gift and housewares products. Our focus is now firmly on the black + blum brand and on giving our customers’ solutions to build business in the food and drink on-the-go categories. As consumer interest in health, well-being and ecological awareness continues to grow, this is exactly the right place for the company to be in the future.”
Black + Blum will showcase its new look at trade shows Top Drawer in London from January 13 to January 15, and Ambiente in Frankfurt from February 8 to February 12.
For further information and details contact Nick Cornwell at firstname.lastname@example.org