Bissell has become the latest housewares supplier to join the British Home Enhancement Trade Association (BHETA).
The 139 year old brand is famous for cleaning and floorcare products such as vacuums, carpet sweepers, carpet shampooers, deep cleaners and bare floor vacuums.
Bissell’s UK sales extend from online to the high street, and the opportunity to engage even more fully with UK retail channels was a major attraction in joining BHETA.
BHETA home enhancement sector director Will Jones commented: “Bissell is yet another great brand with a tremendous history and iconic status joining the BHETA team. It’s more great news for our ability to deliver to deliver a real range development service to retailers at home and abroad.”