Independents’ Day UK is a not-for-profit campaign that supports and promotes independent retail businesses all year round, but with an annual focus on July 4. For more information visit https://wwwindependentsdayukorg.squarespace.com/
Bira ceo Alan Hawkins said: “We should be celebrating the contribution that independent retailers make to our local communities and economy all year round.
“However, Independents’ Day is a great opportunity to shine a spotlight on the wonderful and passionate retailers we have. It’s a great initiative for retailers to get involved with and get fellow local retailers engaged with too.
“Perhaps you could offer a special discount, have balloons outside your business, promote the day across your social media channels [use the hashtags #ukindieday and #shoplocal] or invite your local press along to take photos? If you need any more inspiration we’ve got some ideas on www.bira.co.uk.”
For details of the 20% discount, contact the bira membership team on 0800 028 0245 or email firstname.lastname@example.org.