Bira to celebrate Independents’ Day with discount offer

The British Independent Retailers Association (bira) is celebrating Independents’ Day 2018 on Wednesday (July 4) by offering retailers 20% off membership if they join the association on the day.

Independents’ Day UK is a not-for-profit campaign that supports and promotes independent retail businesses all year round, but with an annual focus on July 4. For more information visit

Bira ceo Alan Hawkins said: “We should be celebrating the contribution that independent retailers make to our local communities and economy all year round.

“However, Independents’ Day is a great opportunity to shine a spotlight on the wonderful and passionate retailers we have. It’s a great initiative for retailers to get involved with and get fellow local retailers engaged with too.

“Perhaps you could offer a special discount, have balloons outside your business, promote the day across your social media channels [use the hashtags #ukindieday and #shoplocal] or invite your local press along to take photos? If you need any more inspiration we’ve got some ideas on”

For details of the 20% discount, contact the bira membership team on 0800 028 0245 or email

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