As Black Friday is approaching, the pressure from the media for consumers to take part shows no signs of slowing. Despite the rising cost of living, the promise of big discounts from large retailers is enticing in the run-up to the holiday season.
It goes without saying that this pressure, now more than ever affects independent retailers across the UK. The expectation to offer Black Friday discounts are high, but the incentives can be low with the current rises in inflation and energy prices.
This year, BIRA is supporting ‘Colour Friday’, a national campaign started in 2021 by UK Ambassador for Creative Small Businesses, Holly Tucker MBE. Targeting consumers to support independent retailers rather than partaking in Black Friday sales, nearly 2,800 small businesses and consumers have listed their support so far.