As thousands of suppliers and retailers gear up for the Spring Fair, several big name celebrities are also getting set to attend the exhibition.
‘The Great British Bake Off star’ Paul Hollywood and designers Sophie Conran and Laurence Llewelyn-Bowen plan to make special appearances at the event, which takes place from February 7-11 at the NEC Exhibition Centre in Birmingham.
Designer Cath Kidston, will also be at the show to present the Gift of the Year Awards 2016 as ambassador for The Giftware Association.
Another special occasion will be celebrated by the NEC itself, which commemorates 40 years as an exhibition venue this February.
Spring Fair organiser i2i Events said: ‘Visitors should be on the alert for ‘random acts of kindness’ that the NEC management intends to lavish on those attending the show that helped put the Exhibition Centre on the map!’