This annual event, now in its 17th year, took place at County Hall in London on Tuesday (July 9). Formally supported by the Department for Business, Energy and Industrial Strategy, it rewards and promotes best practice amongst trade associations in the UK.
BHETA launched its website www.bheta.co.uk in February 2018. It was built using WordPress and is integrated with BHETA’s CRM system.
The site aims to: deliver a credible hub of industry information, offer a research resource for the retail sector and BHETA members’ customers, raise the profile of the services and business support available to members, and encourage new membership and member retention.
BHETA said: ‘The overall look is visually appealing with a focus on high quality imagery with product shots representing housewares, small electrical, home improvement (DIY) and gardening. The site is responsive, interactive and provides all the latest industry updates – as well as BHETA initiatives, an events calendar and support services. It reflects our growing status as the industry conduit between suppliers and retailers, combining input from industry experts, the BHETA executive team and the BHETA board.’
A key feature of the website is the Retailer Zone that allows buying teams from BHETA members’ target customer base to find suppliers, products and brands, while also offering them an opportunity to engage with BHETA via its retailer engagement programme including Forums and Meet the Buyer days. By working with research company GfK, BHETA also supplies all members with quarterly updated POS data. A look-up functionality on the Retailer Zone enables members and visitors to find out GfK category definitions.
Commenting on the win, BHETA chief operating officer Will Jones said, “This is fantastic news for BHETA and for everyone involved with creating, evolving and maintaining www.bheta.co.uk as the vibrant communications hub that it is. The website represents real value for money in that it allows our members access to all the latest initiatives and offers them an ideal marketing platform for their products and brands. It also assists the BHETA team in attracting new members to the association.
“Receiving a Best Practice Award is not only about the kudos of being an award-winning organisation, but recognises just how much the BHETA website reflects the needs and aspirations of the BHETA membership, from service provision to lobbying to dynamic real time contact with targeted retailers.”