BHETA welcomes SodaStream

Sparkling water maker brand SodaStream has become a member of the British Home Enhancement Trade Association (BHETA).

The company’s SodaStream products enable consumers to transform tap water into sparkling water at the touch of a button. Its SodaStream device carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water. The products are available at more than 80,000 retail stores across 45 countries.

SoadStream also produces a range of associated products including cylinders and reusable carbonated water bottles to keep sparkling water fizzy with hermetic sealing caps, as well as flavours to create a variety of carbonated drinks.

BHETA housewares sector director Will Jones said: “This is excellent news for BHETA. SodaStream is a great brand with an exciting range and increasingly part of the healthy lifestyle market. It’s good to see it now part of BHETA, and Exclusively Housewares will provide a perfect platform to engage with UK retailers.”

London trade show Exclusively Housewares, which is owned by BHETA, takes place on June 11 and June 12 at the Business Design Centre in Islington.

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