A direct marketing campaign by BHETA (British Home Enhancement Trade Association) aimed at retail buyers – and featuring the Retailer Zone on BHETA’s award-winning website – is to go live in September, and the trade body is urging its members to ensure their product details are up to date ahead of the initiative.
BHETA is also keen to see other brands across housewares, home improvement (DIY), small domestic electricals and garden take the opportunity of joining BHETA in order to get involved.
The campaign is aimed at all retailers in BHETA’s database and will ensure that the Retailer Zone – an interactive product, brand and supplier search facility – is in the hands of key buyers. www.bheta.co.uk/retailer-zone/ enables buying teams to search for products and brands, while also offering the chance to engage with BHETA via its retailer engagement programme including forums and ‘Meet the Buyer’ days.
The last Retailer Zone direct marketing campaign achieved a 29% open rate, which included the biggest names across the multiple and independent sectors.
BHETA chief operating officer Will Jones commented: “The fact that the BHETA website has just won the Website of the Year category of the Trade Association Forum’s TA Best Practice Awards 2019 is a great endorsement of how well it works for members.
“It’s a proven marketing platform for members, with its real-time search function – by category, by brand and by supplier – providing practical product and supply details, as well as real inspiration for future listings, from laptop, tablet or phone.
“As we gear up for the latest campaign, it is more than ever vital that all members ensure their details are up to date. Some inspirational and enticing information uploaded now and regularly refreshed could make all the difference in terms of attracting buyers’ attention.”