BHETA to hold Exclusively briefing forum for exhibitors

The British Home Enhancement Trade Association (BHETA) will host a half-day briefing forum for members planning to exhibit at this year’s Exclusively Housewares and Exclusively Electrical.

BHETA owns the annual co-located London trade shows, which return to the Business Design Centre in Islington on Tuesday June 11 and Wednesday June 12.

The association’s briefing session will take place on March 7 at its headquarters in Federation House on Vyse Street in Birmingham.

The agenda will include an ‘exhibitor masterclass’ enabling exhibitors to get the best out of their presence at the show through product demonstrations, product trails and product displays. Speakers will include the Exclusively Shows’ organising and marketing team and trend forecaster Scarlet Opus.

BHETA housewares sector director Will Jones explained: “The Exclusively Shows are a very exciting opportunity for suppliers, retailers and opinion formers, having established a reputation for predicting commercial opportunities for the year ahead.

“The briefing forum is aimed at those wishing to find out more about upcoming trends in the housewares and small electricals retail markets, and how they can be used to enhance exhibitor presence.

“It will also be a great introduction to the Shows for first-time exhibitors, with the Exclusively team on hand to answer questions and offer advice.”

Companies interested in attending the briefing should contact Will Jones on wj@bheta.co.uk or the BHETA member services team on 0121 237 1130.

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