The taskforce was set up to develop an initiative that supports safe and responsible retailing. It comprises most of the UK’s leading kitchen knife retailers and suppliers including John Lewis, Sainsbury’s, Asda, Dunelm, Steamer Trading, Lakeland, T K Maxx, Elys of Wimbledon, Harts of Stur, Taylor’s Eye Witness, Amefa, Fiskars, Meyer, Haus, Burton McCall, Kuhn Rikon, Rayware and Robert Welch Designs.
The meeting’s agenda covered product design, packaging, merchandising, checkout procedure, staff training, consumer education and lobbying. The group also considered its response to the latest draft of the proposed new Offensive Weapons Act.
BHETA chief operating officer Will Jones updated the taskforce on the Association’s successful bid to secure the extension of the Challenge 25 strategy from alcohol sales to cover the purchase of other age restricted goods, specifically the responsible retailing of kitchen knives.
This will not only include point-of-sale items but will, for the first time, include supplier packaging which can now carry the Challenge 25 graphics, making in-store enforcement easier for retail staff. A plan for implementation was agreed.
BHETA marketing manager Stephen Richardson also outlined the key points in the latest draft of the forthcoming Offensive Weapons Act (which is now undergoing consultation), noting several changes compared with previous versions of the proposed legislation. BHETA will now enter the current public consultation process with the taskforce’s collective response.
It was also agreed that the BHETA taskforce would take further action on establishing an industry standard ‘pull test’ to ensure a responsible collective approach to packaging in the sector, and enter the lobbying arena on behalf of the industry.
For more information about the BHETA responsible knife retailing campaign contact the member services team on 0121 237 1130 or visit www.bheta.co.uk.