BHETA restructures management team

Following the recent investment by BHETA (British Home Enhancement Trade Association) in Brooke House Exhibitions, making it the outright owner of the Exclusively Shows, BHETA is reorganising its management structure.

Under the new structure, BHETA housewares sector director Will Jones will take up the newly created position of chief operating officer, reporting to BHETA executive chairman Andrew Weiss.

In his new role, he will be responsible for overseeing and delivering BHETA’s strategy in all market sectors, as well as heading up day-to-day operations in support of all membership activity including the Exclusively Shows.

BHETA home improvement sector director Paul Grinsell will leave at the end of May to realise a long-held dream of an extended motorcycle road trip in Europe and Russia.

BHETA financial controller Clare Holland will become finance director, supporting both BHETA and Brooke House Exhibitions. She will also continue in her position as treasurer of the industry charity Rainy Day Trust.

Nicola Adams- Brown will become membership services manager, with particular focus on export initiatives and member engagement and retention, supported by the member services team.

In addition, three new posts will be created: a marketing manager and two sector managers for housewares and home improvement (DIY) respectively.

The new marketing manager will oversee all marketing activity relating to the Exclusively Shows, as well as strategy and implementation for BHETA marketing initiatives in general, across traditional and digital platforms.

The two sector managers will be charged with supporting members with added value initiatives and enhanced engagement plans in their respective sectors, as well as increasing the membership base through recruitment.

Andrew Weiss said: “I’m delighted to announce the new structure, which will meet the requirements of today’s market – and provide both the focus and support that is needed to deliver full member engagement and some ground-breaking new initiatives to drive all sectors’ interests. It’s also excellent news that we have the experienced leadership of Will Jones to drive BHETA forward into a new era.

“Equally, I’m sorry that we are saying farewell to Paul Grinsell, who has contributed so much to BHETA’s success over the last three years. He has, of course, all our best wishes for his travels and for all his future plans.

“The new structure will enable BHETA to integrate the Exclusively Shows into the association fully, and drive a number of new added value initiatives for members and for the overall development of all our sectors.

“Structuring the BHETA team in this way, and recruiting to enhance it, will facilitate the strategic opportunities, while ensuring that our new sector managers can focus entirely on members’ interests and on adding to the strength of BHETA membership overall. Recruitment is under way and we are looking to make announcements on the new members of the team as soon as possible.”

The Exclusively Shows comprise two co-located trade exhibitions – Exclusively Housewares and Exclusively Electrical – which take place annually in London. The 2019 event will be held on June 11 and June 12 at the Business Design Centre in Islington.

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