The half-day meeting was due to take place on March 1 but was postponed due to the snowy weather. The venue remains the same: BHETA’s headquarters at Federation House on Vyse Street in central Birmingham.
Speakers will include exhibition organiser Simon Boyd, who will discuss new features planned for the Exclusively Shows; trend forecaster Scarlet Opus, who will host a seminar and create a trend display and Christmas window installation at the Shows; and marketing and PR consultant Pam Ballone of PBM, who is marketing the 2018 Shows.
The briefing will also include an ‘exhibitor masterclass’, aimed at enabling exhibitors to get the best out of their presence at the Shows through product demonstrations, product trails and product display.
BHETA housewares sector director Will Jones said: “Having established a reputation for predicting commercial opportunities for the year ahead, the Exclusively Shows are a very exciting opportunity for suppliers, retailers and opinion formers.
“The briefing forum is aimed at those wishing to find out more about upcoming trends in the housewares and small electricals retail market, and how they can be used to enhance exhibitor presence.
“It will also be a great introduction to the shows for first time exhibitors, with the Exclusively team on hand to answer questions and offer advice.”
Companies interested in attending the briefing should contact Will Jones on email@example.com or the BHETA member services team on 0121 237 1130.
The Exclusively Shows (Exclusively Housewares and Exclusively Electrical) will be held on June 12 and June 13 at the Business Design Centre in London.