The new look www.bheta.co.uk, which went live at the Spring Fair, now includes a comprehensive directory aimed at retail buyers.
Called the Retailer Zone, the section features information from all suppliers who are BHETA members, providing a real-time search function by product, brand and supplier.
The website also lists benefits exclusive to BHETA members, as well as news, export information, and details of events, data supply and business support services.
Commenting on the new site, BHETA housewares sector director Will Jones said: “This is a visually more stimulating and interactive site than the one it replaces, and offers much greater functionality.
“The Retailer Zone search function is an especially fantastic tool for the whole industry, enabling retail buying teams to find not only practical product and supply details, but real inspiration for future listings – all from their laptop, tablet or phone.”
BHETA home improvement and garden sector director Paul Grinsell added: “BHETA is all about enabling suppliers and retailers to work together for success and the new BHETA website offers our supplier members a showcase opportunity like no other.
“Not only is BHETA providing a wealth of advice, information, events, networking, data and support, it has now added a real shop window to its range of member opportunities, which companies can populate and update as and when they enhance their offer to retailers.”