BHETA launches webinars on digital sales and marketing

BHETA is launching a series of webinars advising members on how to maximise sales via digital channels.

The content ranges from setting up in ecommerce, to creating a commercially sound overall digital strategy to driving sales with social media.  The series is being hosted by new BHETA business service provider, Brew and the first webinar takes place at 10.30 am on Tuesday, 21 July, entitled, ‘How to start in ecommerce’.

This new BHETA initiative has been driven both by the immense popularity of the BHETA webinar programme which commenced at the start of lockdown; together with the findings of BHETA’s latest quarterly report.  This covered the economic impact of the lockdown period and documented the positive sales achieved by home enhancement suppliers who were able to reach out to consumers online.

‘How to start in ecommerce’ will be presented by Andrew Rastall, CEO of Brew and is particularly suitable for BHETA members who currently have little or no ecommerce facility.  This webinar will outline the principles and process needed to scope, commission and build an effective website successfully and cost-effectively, and will focus on the functional elements a business will need to consider when buying an e-commerce website, as opposed to a simple online brochure.

Commenting on the ecommerce webinar and the digital webinar series in general, BHETA’s marketing manager, Steve Richardson said: “The economic fall-out of Covid-19 has demonstrated that not having a decent, fit for purpose website is simply not an option for home enhancement suppliers; and BHETA is determined to support supplier members who need to bring their online presence up to speed.

“The digital webinar series will cover all aspects of digital sales and marketing, not just ecommerce, enabling members to create a robust digital strategy to suit their individual business.  It will focus on the technical and strategic requirements; but later, will also include a couple of sessions on the creation of appropriate content as the home enhancement sector regenerates.

“All the webinars are around 20 minutes long followed by opportunities for questions, and while each one can be accessed as standalone session, taken as a series they represent a comprehensive course on a very important and topical subject, all for a commitment of around three hours.”

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