Members of the British Home Enhancement Trade Association have jumped at the chance to participate in the forthcoming BBC Good Food Show.
BHETA has secured a stand at the exhibition, which takes place from November 24 to 28 at the NEC in Birmingham, giving members the opportunity to display a range of their products and engage directly with consumers.
BHETA says that all 15 available spaces on the stand were quickly signed up, and that it now plans to review other consumer shows opportunities. The association has already confirmed that it will be attending the BBC Good Food Show again next year.
Members who will be on the stand are Samuel Groves, WMF, Simplehuman, Jarden (Villaware), Spearmark, Hahn, HoMedics/Salter, Meyer, Scott, Metaltex, JWP, Le Creuset, Churchill, Forma House and DRH Group.
BHETA housewares director Will Jones commented: “I’m absolutely delighted that so many BHETA members have recognised what a superb opportunity this is to engage with consumers on a direct level.
“It will also give members an opportunity to reinforce their brands’ market position, gain reaction to new initiatives and create additional sales revenue.”