BHETA & GIMA announce Meet the Buyer event with Wyevale

Following a series of successful Meet the Buyer days hosted by BHETA and GIMA with the Wyevale Garden Centre Group, the garden centre retailer is now working with both trade associations on the next event.

The initiative will take place on Wednesday May 11 at the Holiday Inn in Brentford Lock at Brentford in London, near Wyevale’s head office.

Wyevale is keen to see potential new suppliers who have new products or innovations that will be of interest to its customers.

As well as in-store options, Wyevale is interested in premium ranges which present it with the chance to extend its online offer.

Both areas include opportunities for niche suppliers. Wyevale ( says it is willing to consider ‘winning products’ from even the smallest companies.

The day is open to potential new suppliers, but not to existing suppliers – unless they can extend their offer to another category other than those currently supplied.

Wyevale buyers from the retailer’s main categories will be participating including home, giftware, horticulture, gardening, pet, leisure and toys/kids.

Suppliers must have the ability to deliver to Wyevale’s new central distribution facility and have the resources to provide the necessary technical back up and product information. Exact lead times and approximate stock holdings should also be advised on the day.

A maximum of two people from each supplier company will be allowed to attend. Wyevale will vet applications and decide on the companies it wishes to see. Selected companies will be allocated a 20-minute appointment with the relevant buyer selected by Wyevale. 

BHETA home improvement and garden sector director Paul Grinsell said: “We anticipate this being a very popular event and would advise early booking. It’s a real commitment to mutual benefit amongst buyers and suppliers and we are delighted to be working with GIMA to facilitate events like these.”

BHETA housewares sector director Will Jones added: “As Wyevale has 153 garden centres across the UK, this is a fantastic chance for housewares, DIY and garden companies to pitch their ideas and explore trading opportunities.”

Suppliers that would like to participate should apply in the first instance to Nicola Adams-Brown at BHETA on or to Geraldine Poulton at GIMA on  The cut-off date for applications is Friday April 15.


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