BHETA forum aims to generate export opportunities

An export forum due to be held by the British Home Enhancement Trade Association (BHETA) next month will include ‘live leads’ for some of the members attending, according to BHETA home enhancement sector director Will Jones.

BHETA forum aims to generate export opportunities

The event, which takes place in Birmingham on Thursday September 4 as part of BHETA’s 2014 Export Initiative, is being run jointly with the UK Trade & Investment (UKT&I).

Will Jones explained: “The UKT&I will be undertaking research in advance on the key product sectors requested by attendees, potentially uncovering specific opportunities for the companies who have supplied target market details.”

The forum will be attended by UKT&I regional director Paul Noon, and three UKT&I international trade advisors. As well as featuring case studies from three exporting companies and a presentation by BHETA associate member AFEX on foreign exchange, the event will include break-out sessions exploring particular areas of potential.

Attending companies will be sent a questionnaire before the event asking them their level of export involvement, their existing and target export markets and their core product sector. The international trade advisors facilitating the sessions will then carry out investigative work based on the information supplied, which may well lead to real time sales leads for the delegates, BHETA says.

The forum is equally relevant for export novices, operators with limited experience looking to expand, or longstanding exporters looking to develop additional markets. Interested members should contact Sally Hawkins at

Will Jones explained: “This Forum signals the start of a concerted export initiative from BHETA as Trade Challenge Partners of the UKT&I. The aim is to follow up this initial session with further workshops, so I would encourage all members to ‘get in at the beginning’ by attending on September 4. Bookings are already coming in quickly so it’s important to get on board soon.”

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