BHETA export drive rolls into Romania

The latest initiative by BHETA (British Home Enhancement Trade Association) to address the export ambitions of its members is a trade mission to Bucharest in Romania.

The mission, which takes place from November 25 to November 27, is being organised in partnership with the British Romanian Chamber of Commerce, which is providing a packed schedule of events.

BHETA said: ‘With a population of 20 million and a home improvement (DIY) market worth an estimated Euro 2-3 billion per year, Romania has seen developing trends in both housewares and gardening.

‘DIY retailers reported a sales growth of up to 30% in 2016, with Dedeman and Arabesque holding 80% of the market share. Home and garden specialist retail chains are a favourite shopping destination, with trends increasingly more in line with Western consumers.

‘The country’s economy is set to continue growing and consumers are increasingly demanding convenience and high quality.’

The trade mission will bring together buyers, distributors and market experts from Romania’s major home improvement, housewares/utility and garden retailers, including store visits and one-to-one buyer meetings.

Two- and three-day packages are available which include a 20% discount for bookings made before October 31. Accommodation is included but delegates are responsible for booking their own flights and transfers.

BHETA members wishing to take part can register by contacting Madalina Ciinaru at the British Romanian Chamber of Commerce on It is also essential to advise BHETA of registration by contacting Nicola on

BHETA housewares sector director Will Jones said: “Export can seem daunting for companies not already involved, so it’s great that BHETA can now offer really practical support, alongside the experience of existing exporters amongst the membership who are willing to share knowledge and best practice.”

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