Two more housewares companies, Dartington Crystal and Mistral Brands, have joined the British Home Enhancement Association (BHETA) in the latest membership surge.

BHETA enjoys housewares membership boost

Two more housewares companies, Dartington Crystal and Mistral Brands, have joined the British Home Enhancement Association (BHETA) in the latest membership surge.

BHETA enjoys housewares membership boost

Dartington Crystal dates back to 1967 and it has grown into a worldwide brand. It underwent a management buy out in April 2006 and bought Scottish-based Caithness Glass out of receivership six months later. It also owns Royal Brierley Crystal, based in the West Midlands. In addition to its UK manufacture, the company sources crystal from Slovakia’s Poltar crystal glass factory.

Mistral Brands is a customer-focused sales and marketing company established in 2010, which supplies European branded products to the UK housewares, tabletop and giftware markets.

BHETA’s housewares sector director William Jones said: “With challenging times in some sectors of high street retail, exploiting the areas that are enjoying growth is crucial.

“BHETA has its finger on the pulse as far as consumer trends are concerned, as well as a really good knowledge of the opportunities overseas. It seems that the ambitious players in the market see that and are keen to get involved.”

“BHETA is enjoying the rewards of a sustained period of membership growth. Its focus on retailer interaction, networking, export and sales and marketing services has really caught the industry’s attention.”

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