BHETA and bira set to tussle it out on the turf

Two housewares trade associations – bira and BHETA – are coming together to host a ‘friendly but competitive networking, business and social occasion’.

The event, called ‘Tussle on the Turf’, is a golf competition which will be held on July 19 at The Welcombe Golf Club in in Stratford-upon-Avon.

DIY, hardware and cookshop retailer members of bira (British Independent Retailers Association) will battle it out with DIY, hardware and housewares supplier members of BHETA (British Home Enhancement Trade Association).

The Welcombe championship standard 18-hole course is set in 157 acres of Warwickshire countryside. Having hosted the European Seniors Tour Ryder Event in 1998, this par-70, 6,288-yard course is home to lakes and hills, providing a tricky round for players of all abilities.

Bira marketing & membership director Sarah Golden said: “We’re always looking to strengthen our members’ relationships with suppliers – and this friendly inter-association golf competition is a great opportunity for both to build a better understanding of each other.”

BHETA executive DIY director Paul Grinsell added: “We’re pleased to be able to be working more closely with bira and its members in a relaxed, business and networking event. With a hint of competitiveness thrown in I’m sure, we’re pleased to be engaging with an initiative that is establishing itself as a fixture in the calendar.”

Retailer and supplier teams of four are invited to participate. The cost is £600 for a team of four and includes pre-game teas/coffees and bacon rolls, halfway house refreshments, nearest the pin and longest drive competitions, complimentary golf balls, post-game drinks reception, three course post-game dinner and awards for the best performers of the day.

The bragging rights currently sit with bira which won the inaugural event last year.

Interested parties should contact the organiser Michael Dark of MDA Associates:; 01582 621121/07973 829184.

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