BHETA adds live links to its GfK data service

BHETA’s (British Home Enhancement Trade Association) quarterly retail data service now features live links to all the product groups represented in the four categories detailed in BHETA’s online Retailer Zone.

The Retailer Zone features information from all suppliers who are BHETA members across the home enhancement, home improvement and garden sectors, and provides a real-time search function – by product category, brand and supplier.

This latest refinement to BHETA’s quarterly presentation of GfK’s EPOS data enables BHETA members to check instantly where their ranges sit in relation to national statistics.

Circulated in infographic form, the BHETA GfK Quarterly POS Index is available to members on an exclusive basis, due to the trade association’s exclusive deal with research and data provider GfK.

BHETA said: ‘It is a fantastic new tool for the whole industry, enabling retail buying teams to find not only practical product and supply details, but real inspiration for future listings, all from their laptop, tablet or phone.’


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