Housewares supplier Benross has secured a licensing deal with British ice cream brand, Wall’s.

Benross launches Wall’s electrical range

Housewares supplier Benross has secured a licensing deal with British ice cream brand, Wall’s.
The supplier will bring a collection of Wall’s branded kitchen appliances to the home retail market. The range consists of vintage-style milkshake makers, food blenders, electric mixers, electric whisks and DAB radios.

The license will also extend to the brand’s ‘classic modern’ range, which includes mini-fridges and slushie makers. These additional electrical items will incorporate a number of Wall’s nostalgic ice cream product brands, such as Twister, Feast and Mini Milk.

Designed with classic pop art inspirations, the new Wall’s licensed collection will allow retailers to stock appliances that meet the consumer demand for retro and vintage-themed products.

Benross sales director Amit Juneja said: “The Wall’s name is well-known and trusted, making it a perfect brand to license products with. We believe that this new range will generate a positive response from consumers, who we expect to make purchases based on their own nostalgic feelings to the brand.

“Benross’ understanding of the electrical appliance market allows us to bring the product to a mass audience, which we hope will aid the overall success of the collection.”

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