Housewares Business-to-business magazine for housewares retailers and their suppliers
Beko, one of the leading home appliances brands in Europe, has announced its integration with Youreko, an energy efficiency tool that helps consumers choose sustainably and understand the financial running costs when choosing new appliances.
The integration of the Youreko tool on Beko’s website displays information to consumers on how energy efficient Beko’s appliances are when compared with traditional models, and how much money the consumers could save in the long run with manufacturer’s appliances. The tool supplements the listings of Beko’s washing machines, washer dryers, tumble dryers, dishwashers, refrigerators and freezers.
Currently operational on the Beko UK website, the Youreko partnership will be further implemented on Beko’s websites in Romania and Poland, helping consumers across Europe to calculate their cost saving potential.
Resource efficiency is a key priority for Beko, particularly in the current economical and climate-conscious environment. This integration with Youreko is an extension of the brand’s ongoing commitment to providing products for their consumers to encourage sustainable living.
The tool helps consumers on Beko’s websites by providing more information on the energy consumption and financial cost of running a particular appliance. Utilising an easy-to-read gold, silver or bronze tiered rating system, the tool signals where money and energy can be conserved most, helping consumers make more informed buying decisions.
By integrating Youreko into its products, Beko is also able to make a smart-recommendation to the consumers based on a product’s energy efficiency rating. This calculation is based upon a comparison against a more traditional, like-for-like model of the appliance.
Akin Garzanli, chief marketing officer at Arçelik, of which Beko is one of their key brands, said: “At Beko, we appreciate that consumers want to be well-informed when deciding about a big purchase, especially household appliances which will last for a long time. Of course, given the current financial landscape, every penny saved, counts. We hope that with the integration of Youreko on our sites, we will help empower our consumers to make decisions with information that is relevant to them.”
