The Beam Group has secured the exclusive distribution of ‘Sage Appliances by Heston Blumenthal’ for the UK & Ireland.
Beam UK sales director Matt Innes said: “Sage is a new and exciting premium brand that has proven itself to add value and significantly grow products categories since its launch in the UK in May 2013.
“We will work together to further expand the distribution of their product range through a select number of specialist retailers, in what continues to be a growing market for premium small domestic appliances.”
He continued: “We see this as a fantastic addition to our current brand selection which includes KitchenAid, Cuisinart, Magimix and Dualit amongst others.”
The range, trialled and tested by Michelin-starred chef Heston himself, offers 21 kitchen appliances that aim to demonstrate that ‘perfection is possible’ when cooking at home.
BRG Appliances-Sage UK sales and marketing director David Gubbin said: “We are excited to partner with the UK’s premium distributor of small appliances. Beam will become a pivotal part of the successful growth of the brand in the UK & Ireland.”