Battle of the brands heats up as Which? reveals awards shortlist

Consumer body Which? has revealed the shortlist for its tenth annual Which? Awards.

The winners will be announced at a ceremony on Wednesday May 25. The shortlist includes:

*Which? Retailer of the Year 2016: AO.com; John Lewis; Liz Earle; Toolstation.

*Which? Home Appliance Brand of the Year 2016: John Lewis; Miele; New World; Samsung; Sebo.

*Which? Supermarket of the Year 2016: Aldi; Iceland; Marks & Spencer; Ocado; Waitrose.

This year, a special Which? Awards 10th Anniversary Award will recognise a company that has consistently performed well in Which? research and testing across the decade, and has also focused on making their products or services better for consumers.

Peter Vicary-Smith, Which? group chief executive said: “The Which? Awards celebrate brands that succeed because they put consumers at the heart of their business.

“For our tenth Which? Awards, we are looking to reward businesses that deliver excellent products and services, and those that seek to change things and innovate to consistently deliver more for their customers.”

The Which? Awards are completely independent. The shortlist is chosen by experts based on research, testing, Which? endorsements like Best Buy and Recommended Provider and feedback from Which? members and the general public throughout the year.

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