With pressurised shoppers increasingly turning to discount outlets, supermarket Aldi is experiencing a huge uplift in market share and sales.
The discount food and non-food retailer has seen sales rise by 25% in the year to date, but in July they soared by 44%, reflecting the growing squeeze on consumers’ purses.
The chain’s performance is reportedly far stronger than that of any of its grocery rivals. Market leader Tesco, for instance, managed to push UK sales up by just 6.7% in its last financial year.
Aldi, which entered the UK market in 1990, now has 377 UK stores, and as more shoppers try it out and are impressed by its offer, it is rapidly shaking off its down-market image.