The school break, preparation for Easter, and the sun combined to generate an 8.3% rise in sales excluding petrol last week (to April 12) for Waitrose.

Baking proves popular for Waitrose

The school break, preparation for Easter, and the sun combined to generate an 8.3% rise in sales excluding petrol last week (to April 12) for Waitrose.

Baking proves popular for Waitrose

The supermarket group’s supply chain director David Jones said: “School holidays inspired young bakers, as cake decorating sales rose by 20%, with cooking chocolate up 17% and sales of icing up by an incredible 78%.”

He added: “The traditional Easter simnel cake is certainly experiencing a resurgence as marzipan sales shot up by a staggering 290%. Sales of chocolate have naturally seen a huge rise this week, but seasonal confectionery for the same week before Easter last year has still seen a massive uplift with sales up 26%.”

With the weekend’s warmer weather, picnic foods performed particularly well too.

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