Bakeware selling like hot cakes, says GfK

Bakeware, from fluted tart tins to more traditional round cake tins, is on a roll, according to new data from GfK.

Bakeware selling like hot cakes, says GfK

The market analyst says the sector has grown by nearly 40% in value, swelling the industry to well over £25m, in the 12 months to May 2009. The round cake tin represents around a third of all bakeware sold.

GfK also says that cookware in general continues to perform well. Frypans saw value sales dip by 4% in the year to May 2009 compared with a year earlier, but woks are going from strength to strength, up by 9% over the same period.

In all, pan sales are worth £65m a year, with pots such as saucepans and stew pots higher at £75m.

GfK says that, for both pots and pans, sales of non-stick surfaces have declined of late.

It adds that celebrity endorsement has helped raise the average price consumers are willing to pay, as well as such features as induction-ready pots and pans which are on the increase roughly in line with the strong increase in sales of induction hobs.

Check Also

Small Business Saturday celebrates 10th anniversary

Small Business Saturday is celebrating its 10th anniversary. Providing a platform for small businesses in …