Bakeware selling like hot cakes, says GfK

Bakeware, from fluted tart tins to more traditional round cake tins, is on a roll, according to new data from GfK.

Bakeware selling like hot cakes, says GfK

The market analyst says the sector has grown by nearly 40% in value, swelling the industry to well over £25m, in the 12 months to May 2009. The round cake tin represents around a third of all bakeware sold.

GfK also says that cookware in general continues to perform well. Frypans saw value sales dip by 4% in the year to May 2009 compared with a year earlier, but woks are going from strength to strength, up by 9% over the same period.

In all, pan sales are worth £65m a year, with pots such as saucepans and stew pots higher at £75m.

GfK says that, for both pots and pans, sales of non-stick surfaces have declined of late.

It adds that celebrity endorsement has helped raise the average price consumers are willing to pay, as well as such features as induction-ready pots and pans which are on the increase roughly in line with the strong increase in sales of induction hobs.

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