The BBC’s ‘Great British Bake Off”s youngest contestant, Martha Collison, is the latest writer to be signed up for ‘Waitrose Weekend’: the grocery chain’s free weekly newspaper.
In her first column, published yesterday (February 12), the 18-year-old baker has written a range of her own Valentine-inspired recipes, including raspberry and coconut ice cupcakes and mini berry pavlovas.
Martha’s baking column makes its debut as the supermarket retailer celebrates the fifth anniversary of its free newspaper. She joins a star line-up of ‘Waitrose Weekend’ writers including Phillip Schofield, Clare Balding, Fi Glover, Mark Kermode, Quentin Letts, John Humphrys, Mariella Frostrup, Rachel Johnson, Eleanor Oldroyd and Jenny Éclair.
Martha Collison said: “I’m so excited to be joining ‘Waitrose Weekend’. When you’re a home baker, you don’t really develop your own recipes, you often just follow them. You might make a few tweaks but you don’t write them down or publish them. So it’s been a learning curve, but being involved in ‘Bake Off’ really stretched my skills and I fell in love with creating my own recipes which I can now share.”
‘Waitrose Weekend’ launched in 2010 as a 12-page publication but from this week, it contains 48 pages of news, with content that goes beyond the world of food, including television, theatre, sport, books and days out. Some 400,000 copies are picked up by shoppers each week. The newspaper is also available as an app.
Waitrose marketing director Rupert Thomas said: “I’m so pleased that Martha has joined the ‘Waitrose Weekend’ team of writers. Our customers really connect with what we offer through our channels, whether it’s thought-provoking journalism, delicious recipes or must-see interviews.” Martha and her recipes will also regularly feature on Waitrose TV and the Waitrose Youtube channel.