The Bake-O-Glide brand from housewares supplier Falcon Products has undergone a rebranding exercise, coinciding with one of its largest product launches in several years, and the introduction of new eco-friendly packaging.
Falcon Products managing director Gary Downham said: “Since our family business was established almost 30 years ago, our Bake-O-Glide brand of non-stick, reusable cooking and baking liners has been at the heart of Falcon Products’ portfolio and has become a top-selling indispensable partner to chefs and bakers worldwide.
“Reinforcing the strength of the brand, the new Bake-O-Glide logo was introduced at [London trade show] Exclusively Housewares in June and displays a retro look similar to the original logo and with a nostalgic nod to the past when the brand originated.
“The old logo, which was around for an amazing 27 years, had become something of an icon in its own right. However our new logo, whilst retaining that same instantly recognisable look, gives the brand a refresh and is also more suited to today’s print and online applications.”
Along with this rebranding, the company introduced new lines at the show including a Silicone Baking Mesh Mat, Silicone Mesh Cooling Rack Liner, Silicone Macaron/Meringue Mat, RGB (red, green & blue) Primary Liners and an Induction Hob Protector, as well as rolling out new eco-friendly packaging across the brand.
The company also distributes European brands including Marcato, We Love Pasta and Pulltex.