Autumn Fair, organised by i2i Events, has unveiled a new website and refreshed branding for the September 2015 exhibition.
The new site (www. autumn. fair.com), which was developed by ASP, includes a ‘ground-breaking’ wish list buying tool that enables browsers to add favoured items to an online shopping cart.
Autumn Fair brand manager Kate Disley comments: “I’m delighted to unveil the new website for Autumn Fair, which has been in development for several months.
“The exciting new functionality we’ve introduced will greatly enhance the product sourcing experience for many thousands of retailers who want to see what’s on offer at Autumn Fair and browse our website for inspiration. As far as we are aware, it’s the first time such technology has been implemented by a retail exhibition organiser.”
The Autumn Fair website can be shopped in the same way as the show, by product category or direct searches for specific exhibitors. As soon as something of interest is spotted, a user simply clicks the star on the product image to start creating a wish list. As with popular consumer shopping sites, the personalised ‘My Wish List’ can be viewed at the top right corner of the website and emailed to the user ahead of the exhibition.
A website with similar functionality is already in place for sister event Pure London and the same technology is due to be rolled out for Spring Fair 2016 later this year.
Autumn Fair 2015 takes place from September 6-9 at the NEC in Birmingham. It attracts a wide variety of buyers, from independents to high-profile retailers, with around 30,000 visitors from throughout the UK and abroad visiting annually to source stock and place immediate orders.