Asda revives board game… in the form of a cake

Asda launched a retro board game inspired cake – in the same week that contestants created board game biscuits on ‘Great British Bake Off’.

In the second episode of ‘the competitive baking show, which aired on September 5 on Channel 4, 11 home bakers made board game biscuits for their ‘showstopper’ challenge including chess pieces and snakes and ladders.

The ‘Crash Cake’ is the brainchild of the supermarket chain’s bakers and is said to be inspired by a 1970s board game. It comes with ribbons for friends and family to pull. One of the ribbons will cause a spectacle of sweets to come crashing down from the top of the cake and into the base.

Hannah Gelderd, an Asda spokesperson for its celebration cakes, said: “Kids today want to interact with everything and, following the popularity of our piñata cake, we wanted to make our cakes even more exciting and interactive. We loved seeing the board game biscuit creations on Bake Off and hope the show inspires Brits to try out The Crash Cake as the perfect party centrepiece.”

Cake lovers can choose from a chocolate sponge covered in chocolate buttercream frosting or a lighter Madeira sponge decorated with striped rainbow frosting, retailing at £15 each.

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