Asda raises landmark £40 million for charities

Following 17 years of fundraising, Asda has announced that it has raised a landmark £40 million for charities Breast Cancer Care and Breast Cancer Campaign.

Asda raises landmark £40 million for charities

The milestone figure has been achieved by Asda’s Tickled Pink fundraising campaign. Founded in 1996 by the supermarket chain, Tickled Pink aims to raise awareness of – and funds for – the treatment of breast cancer across the UK through the sale of pink products and staff fundraising efforts.

Asda corporate affairs director Paul Kelly said: “The past 17 years of Asda’s Tickled Pink campaign have been remarkable. We have raised funds to help fight breast cancer through a unique partnership with two of the UK’s leading breast cancer charities and have raised £40 million with the support of our inspirational colleagues and customers. We see Tickled Pink as our chance to do something that really makes a difference to all those people affected by breast cancer in the UK – helping fund vital research, support services and one day hopefully a cure.”

Asda said breast cancer is the most common cancer in the UK with 50,000 people diagnosed with the disease each year.

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