Following 17 years of fundraising, Asda has announced that it has raised a landmark £40 million for charities Breast Cancer Care and Breast Cancer Campaign.
The milestone figure has been achieved by Asda’s Tickled Pink fundraising campaign. Founded in 1996 by the supermarket chain, Tickled Pink aims to raise awareness of – and funds for – the treatment of breast cancer across the UK through the sale of pink products and staff fundraising efforts.
Asda corporate affairs director Paul Kelly said: “The past 17 years of Asda’s Tickled Pink campaign have been remarkable. We have raised funds to help fight breast cancer through a unique partnership with two of the UK’s leading breast cancer charities and have raised £40 million with the support of our inspirational colleagues and customers. We see Tickled Pink as our chance to do something that really makes a difference to all those people affected by breast cancer in the UK – helping fund vital research, support services and one day hopefully a cure.”
Asda said breast cancer is the most common cancer in the UK with 50,000 people diagnosed with the disease each year.