Cutlery and gifts brand Arthur Price has become a member of BHETA (British Home Enchancement Trade association).
The move to join the trade association follows initial discussions at Autumn Fair.
Arthur Price is a family-run company based in Lichfield with more than 100 years’ expertise in manufacturing and retailing cutlery, tableware and giftware.
Founded in 1902 and with fourth and fifth generation family members in the business, the brand has seen many changes.
A changing palette, a rise in fast food, a drop in ‘family dinner table meals’ and a desire for more contemporary and ‘everyday’ products have all seen Arthur Price extend its brand by working with leading designers such as Lawrence Llewelyn-Bowen to produce contemporary and affordable ranges for all occasions.
BHETA’s housewares sector director, William Jones commented: “I’m thrilled that one of the greatest names in English housewares craftsmanship and heritage has joined BHETA.
“It can only add yet another layer to BHETA’s ability to pull together the very best in retail, distribution and manufacturing partnerships and deliver fabulous results for everyone by so doing.”