Arthur Price is bucking the downturn, having in September achieved its biggest-ever monthly sales performance in its trade division and opened over 120 new accounts.
The division, which supplies cutlery and gifts to retailers across the UK and Ireland, is trading 24% up on the same period last year. This covers the first seven months of the company’s financial year, April to October, which include the traditionally weaker six months of the year.
“Prospects for the next five months look very strong,” sales and marketing director John Horton told HousewaresLive.net.
He said that the reasons for the strong performance were “based in the new strategy that we created at Arthur Price four years ago. The purpose of this was to completely reposition Arthur Price in the marketplace and embark upon our biggest-ever programme to develop really stylish and exciting new product ranges.”
He said that while the company’s products had historically been perceived as “traditional and expensive, the new strategy changed everything, from the company identity to brochures, product and packaging”.
Gifts in particular have put on good growth, and now account for 25% of turnover, up from just 10% three years ago.