Argos repositions its value range

Argos has repositioned its value offering with the launch of the Simple Value collection.

Available as part of the Spring/Summer 2016 range, Simple Value launched in Argos stores and online at on Saturday January 16.

With 140 lines retailing from 99p to £179.99, Simple Value features a range of products for the home, from kitchen electricals and bathroom items to bedding and white goods.

Argos senior brand manager Rob Quartermain said: “We wanted to refresh our value offering and provide customers with a range of essential products and everyday items at our lowest price.

“Simple Value is so much more than a new name. The new ‘red box’ branding has been designed to give customers an easy way to identify the simplest versions of our most popular items, be it a hand-held vacuum or a fridge freezer. We know customers from all walks of life buy value products and our new look acknowledges this. The range offers quality products at great value for money, all in one collection of core items.”

Keeping to the Argos red and white colour scheme, the new branding features monochrome product images and a bold font. New straplines have been added to packaging ‘to entice interest and curiosity whilst adding a twist to everyday products’.



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