Alyson Lockley has been appointed as the new Head of Own Brand at high street chain Argos.
Alyson will be responsible for leading the development and delivery of Argos’ own brands strategy. The retailer has committed to building its own brands to become a £1.5bn business, representing a third of all sales, by 2018.
Argos marketing director Stephen Vowles said: “Alyson joins us at a really exciting time for our own brand team, and one of her first priorities will be to oversee the exciting launch campaign for our new furniture and homewares power brand, Heart of House.”
Alyson joins from Johnson and Johnson, where she was senior marketing director for Johnson’s Baby for the Europe, Middle East and Africa region. She brings extensive own brand experience, including three years at Boots delivering campaigns for 17 Cosmetics and Botanics and has a wealth of brand experience gained from other senior marketing positions across the FMCG sector including Pfizer, Virgin and L’Oreal.
Alyson Lockley said: “I’m delighted to be joining Argos at such an exciting time in the business journey and building iconic own brands is a great opportunity. Argos has some fantastic own brands on offer; I’m really looking forward to building on the great work that’s already been done, particularly for Heart of House.”
Argos serves around 123 million customers a year through its network of 734 stores. It is also an online retailer, with 738 million website and app visits in the 12 months to February 2014. In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business. Argos is part of Home Retail Group.