Multiple retailer Argos has appointed Ian Dobson as Head of Customer and Market Insight, reporting to marketing director Stephen Vowles.
Ian will ‘lead the development of strategies driven by an understanding of customers and how they shop’. This will include working closely with teams across the business to develop detailed customer offers aligned to brand and category strategies.
He previously held a number of senior marketing and commercial roles. As a marketing consultant, he has worked with brands including Sky, Vodafone, Royal Bank of Scotland and British Gas.
Stephen Vowles said: “With 70% of UK households shopping with Argos, we have tremendous reach. In this key role, Ian will help to develop tailored and personalised shopping experiences, which support our ambitions for universal customer appeal.”
Ian Dobson commented: “Working for an established retail brand which touches so many people is really exciting. Developing a single view of customers, across the many shopping channels in which we operate, is very powerful – and my goal is to place this customer insight at the heart of key decision-making across the Argos business.”
Argos offers around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone. It claims to be the UK’s largest high street retailer online with 738 million website and app visits in the 12 months to February 2014. Argos serves around 123 million customers a year through its network of 734 stores. In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business. Argos is part of Home Retail Group.