Bertrand Bodson has been appointed to the newly-created post of digital director of online retailer Argos.

Argos recruits digital director

Bertrand Bodson has been appointed to the newly-created post of digital director of online retailer Argos.

The company said his role is ‘central to bringing to life the strategic vision for Argos to be a digital retail leader’.

Bertrand Bodson joins from EMI Music, where he was executive vice president, Global Digital. Prior to that he spent four years with Amazon in the US and Europe, where he built its European DVD rental business (now Lovefilm). He is a native of Belgium and was educated at Harvard Business School.

Argos managing director John Walden said: “We are delighted that Bertrand has joined Argos at this exciting time for our business. He will spearhead our efforts to make digital channels – online, mobile and tablet – the primary experiences for our customers. Bertrand and his team will be critical to helping re-invent Argos as a digital business.”

Bertrand Bodson added: “It’s a great time to join Argos and I’m excited by the spirit of the people and the sense of urgency to make the digital vision a reality. With combined strengths in the local store network and digital channels already, I believe Argos is well positioned for the future.”

Argos offers around 29,000 products through www.argos.co.uk, its growing mobile channels and 735 stores. It claims to be the UK’s largest high street retailer online with 635 million website and app visits in the 12 months to February 2013.

In the financial year to February 2013, Argos sales were £3.9 billion and it employed some 30,000 people across the business. Argos is part of Home Retail Group.

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