Argos has launched its first ever interactive, digitized paper catalogue, using image recognition technology from Blippar to guide customers using smartphones and tablets.
Blippar, which has generated more than 2.7 million downloads worldwide so far, uses image recognition technology to convert static images into interactive content.
New Argos catalogues, launched to customers in the North East this Saturday (July 27), will feature a full page introduction to how the app works, along with the Blippar icon, on selective interactive pages.
Customers who download the Blippar app to their smartphones or tablets can scan any interactive page to receive more product choice and information, how-to guides, demonstration videos and competitions. They can also use the technology to go the Argos mobile website, where they can Check & Reserve products and transact.
Argos digital director Bertrand Bodson said: “Using Blippar’s image recognition platform, we’ve been able to build a bridge between our traditional physical publication and the digital world.
“The technology allows us to ‘springboard’ users from the catalogue to our extended range online, where they can find even more choice and Check & Reserve and purchase products. It’s about creating a more interactive and joined up shopping experience for our customers and we’re very excited to see how they respond.”
Blippar technology is available in Argos catalogues published in the North East area only and forms part of Argos’ ongoing trial of new services in this region. The results of the trial will inform Argos’ wider transformation strategy announced last Autumn.
Argos offers around 29,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone. It claims to be the UK’s largest high street retailer online with 635 million website and app visits in the 12 months to February 2013.
Argos serves around 124 million customers a year through its network of around 735 stores. In the financial year to February 2013, Argos sales were £3.9 billion and it employed some 30,000 people across the business. It is part of Home Retail Group.