Argos’ Christmas advertisement is set to burst onto TV screens tomorrow evening, marking the fifth execution in quick succession from the new GET SET GO ARGOS campaign, which launched last month.
The retailer said the latest push is ‘as energetic and contemporary as the three that have preceded it’. Called ‘Advent’, the new advert opens to reveal a three-dimensional, life-size advent calendar made up of cubes stacked in the shape of a Christmas tree.
The cubes erupt open to reveal a montage of ‘energised activity’ from BMXers, skaters and street dancers. A colourful array of Argos products inhabit the cubes, from toys, tablets, cameras and games consoles to speakers and jewellery. The tree-shaped calendar is topped by a child hip-hop dancing – a contemporary twist on the traditional Christmas fairy.
Accompanied by Run DMC’s hip-hop track ‘Christmas in Hollis’, the ad aims to convey an upbeat message of festive cheer to Argos customers, as well as communicating the wide choice of gift ideas available from Argos.
Carl Nield, head of brand marketing at Argos, said: “This advert will deliver energy and excitement into millions of living rooms to provide a modern twist on Christmas, while also demonstrating all of the top brands now available at Argos – ranging from Bose to KitchenAid.”
The new advertisement will launch on Friday 7 November during ITV1’s ‘Coronation Street’ and Channel 4’s ‘Gogglebox’, with further spots this weekend during ITV1’s ‘The X Factor’, the Channel 4 premiere of film ‘The Best Exotic Marigold Hotel’ and Channel 5’s ‘MTV EMA Awards’. Argos’ one million social media fans will have a sneak preview of the ad on the Argos Facebook page a few hours before the first TV spot.
Argos offers around 43,000 products through www.argos.co.uk, its growing mobile channels, its network of 734 stores across the UK and Republic of Ireland and over the telephone. It claims to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.