Argos brings digital store concept to London

Argos has given two of its north London stores in the area a ‘digital makeover’.

Argos brings digital store concept  to London

Located on Camden High Street and Holloway Road, the branches have been selected from more than 700 Argos shops across the UK to ’embrace online shopping while retaining the convenience of a physical store’.

The revamped ‘paperless’ stores have a modern look, with tables of tablets replacing Argos’ traditional laminated catalogues, paper slips and pencils. Customers can use the tablets to browse products to add to their digital shopping trolley, and access lots of extra information including extended ranges, videos, photography and customer reviews.

Shoppers can also take advantage of Fast Track: a new service that allows them to prepay for goods online, and then collect them from the Fast Track area in the store. New digital display screens and complimentary WiFi complete the transformation.

Research commissioned by Argos found that 71% of London shoppers believe that the biggest benefit of online shopping is its convenience, although 65% revealed that they still shop on the high street.

Argos area manager for Camden and Holloway Steve Barrett said: “We’ve had a brilliant response from customers on the new look and set-up of the stores. They really like the tablets and digital screens and can see the convenience of being able to pay online and collect products faster than ever. North London is an important area for us and it’s really exciting for local customers that these stores have been selected to become a digital store.”

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